Teddy & Beer was founded by Leonie (33). During her maternity leave, she made a pacifier blanket for her baby daughter Julie James (summer 2019) and because she got so many nice reactions to it, she decided to create an Instagram account. One thing led to another and a short time later there was a webshop.

The real breakthrough came at the end of 2020, when the personalized blankets were launched, within a few hours all the fabric was sold out. After several months of getting a lot of help from friends and family, it was time to take things a little more professionally. Since the spring of 2021, Teddy & Beer is no longer a hobby but a real business with employees and several studios.

Meanwhile, Leonie has become a mother for the second time of little son Lauren Lewis (fall 2022) and his birth has given her even more inspiration for beautiful items! This she likes to share with you and she wants to make sure that every baby comes into contact with Teddy & Beer's fine products!